ETG invests six-figure sum into digital presence

Member News

Engineering Technology Group (ETG), which includes Hyfore Workholding, has recently invested heavily into a new website, bespoke online machine configurator and supportive app to accommodate recent and further forecasted sales growth.

As one of the leading machine tool and turnkey solution providers in the UK and Ireland, ETG provides CNC solutions proven to increase manufacturing productivity and efficiency, whilst holding stock from some of the world’s leading machine tool manufacturers.

Working closely with Warwick-based media agency Formation Media, ETG sought to extend the functionality and look of the website to support both clients and its sales team as the business continues to grow.

The new, fully responsive website features its recently modernised branding and reflects its growing success. Undertaking usability and user experience exercises over the course of several months, Formation web developers worked closely with ETG management to ensure the new website is optimised and cutting-edge.

Managing director Martin Doyle commented: ‘We’re a forward-thinking company and need to be ahead of the curve in technology while serving our customers with added value, so a digital strategy was identified. I am very happy to say now implemented, it’s a tremendous improvement; this entire digitisation reflects our services and success.’

Information on associates is now centrally located on the main ETG website, alongside information on its technical partners, its extensive range of products and newly developed machine tool configurator.

The custom-built CNC Machine Tool Configurator echoes the company’s equipment offering and enables clients to easily configure machines to their desired specifications online whilst browsing the multiple levels of the turnkey solutions offered by ETG.